The bottleneck is operational, not commercial
OLV is an engineering firm that inspects and appraises land and buildings and issues the technical reports, serving the construction industry (the 2022 written case). Its own published material lists appraisal reports, court expert work, construction supervision, market and feasibility studies and property inspection across the country as its lines of service. It was founded in 2019 and is led by its founder, Lucas Arantes, a civil engineer.
The business runs on volume and dispersion. A client sends a request for a property in a given city; the firm finds an appraiser it can send there, agrees a fee, schedules the visit, receives the report, sends it to the client, invoices the client and pays the appraiser. With a thousand requests a month and a network of two thousand independent appraisers spread across many cities, every one of those steps is a lookup, an assignment and a number that has to be right twice: once when it is agreed and once when it is paid.
The bottleneck is operational, not commercial. Requests arrive by email from clients that keep sending them. What limited the firm was that each request added rows to a spreadsheet only one person really trusted, and that person was the founder.